For the past couple of months, I have tried to track down – via phone and email – one of the social media editors at BBC’s London headquarters and its Washington bureau.
With no luck. Except for a promise email from the London social media editor that she will respond shortly.
So I decided to change my strategy and talk to a writer, instead.
That’s how I met Daniel Nasaw. He writes for the BBC’s Washington bureau and was kind enough to spare 10 minutes of his time to respond to some of my questions.
He wasn’t able to speak to the future of financial and editorial positioning of the company, but shared some wisdom on the skills journalists ought to have in order to better position themselves for the profession.
“It helps to be very, very, very comfortable with the Internet,” he said. “You have to know how to do newsgathering with social media.”
Advice number one – social media fluency. Reporting, promoting, sharing and participating.
“You need to know how to work with Twitter and Facebook and how to promote your stories online through social media,” he said.
Advice number two – think multimedia.
“You have to be able to work and think how could I use info graphics and multimedia in the story,” he said.
With the increased need to make stories interactive, Nasaw said the challenge in today’s “crowded media landscape” is “finding a good story that people would want to read.”
And see. And play. And share. And comment on.
Advice number three – strive to be the best in one aspect of newsgathering.
Writing is Nasaw’s forte, he said.
“You can’t do everything well,” he said.
But, in the profession shaped by the new media, it is no longer a matter of how well one aspect of newsgathering is done, but to what extent are journalists willing to keep learning with the growth of new media.